Political campaigns are very tedious no matter how large or small the campaign is. There are so many things you have to do such as writing numerous speeches, ordering numerous political signs, buying numerous ad spaces and coordinating a lot of meetings. You have to make your own travel plans, schedule volunteers and talk to voters during your free time; but that is not the most difficult part of being a political candidate. The hardest part is to make each voter believe in you, remember you and vote for you. Meeting and talking to voters is not enough to win their votes. What you need to do is to create a lasting impression. You have to be different so they can remember you. Unfortunately, this seems like an impossible task.
Political candidates have learned that being creative and resourceful makes a lasting impression. They have learned that the best method for people to know more about you and your cause is by giving them a small gift. People do not always come across your tarpaulin or your print ads. After meeting you and after hearing you speak, some people still might not remember you. What will trigger their memory of you is the small gift that you will give them. It should be a useful and tangible item with your name written on it. That way, you create a lasting impression and people will easily remember you.
What gift should you give then?
Well, gifts do vary depending on what is in and what is needed; but a small gift can be a fine piece of jewelry or accessory that is also perfect for mailing. Lapel pins make for a great token of appreciation for the voters. Pins are useful and very symbolic. The costs are cheap and their value is very high. People will not easily toss it away or store it somewhere. They will use it one way or another. They can be worn as accessory or it can be displayed in their homes and offices and it is guaranteed that your candidate’s name will remain on everyone’s mind.
After talking and meeting with the voters, you have to constantly remind them to vote. Telling your supporters who you are and what you believe in is important but encouraging them to vote is just as significant. The lapel pin you gave them will do the work for you and it will serve as a constant reminder for them that they really have to vote on the Election Day.
Lapel pins have this innate quality in them to be a potential collector’s item so it is a plus factor when you give it as a gift. People will surely show it to their friends, use it and wear it everywhere. You can give them during your political campaign parade, door-to-door campaigns, or at a local fund-raising activity. The people will surely remember your platform and your name with your lapel pin as a gift.
How can lapel pins boost support for ballot initiatives?
Aside from your name, you need to include a simple but very powerful statement for people to remember you by. State your purpose or summarize your platform in just a few words. This will help bring awareness about your platforms and proposals whether small or big. You need to create a point of talk in between your friends and supporters about your political agenda and the best way to achieve that is by giving them a custom-made pin. This will also increase your visibility as a candidate, thereby increasing your chances of winning people’s votes. Your pins should be colorful enough to get attention and the statement should be powerful enough to elicit an exchange of information about you and what you believe in.